Aviva
Background
With 50 million clients across the world, a staff of 55,000 and 300 years of experience, Aviva is the fifth largest insurance group in the world and the largest in the UK. An International network of insurance and finance companies that have set up an extensive expansion programme in Italy as well as substantial investments inside Italy’s leading banks, which add up to 6,200 bank counters, 6,800 financial promoters and over 650 insurance agents and brokers.
Challenge
To devise, plan and create the company’s first complete communications tool that can be updated and adapted periodically. The kit was tailor-made for the agents and brokers of the Italian distribution channel, enabling them to present the AVIVA company values, their logo, history and objectives both nationally and internationally and effectively promote the entire range of AVIVA Italia’s products and services in the areas of insurance and fund management.
Solution
Angelini Design has exceeded international guidelines to create a unique kit for the company’s corporate and retail needs, strategically building a distinct characterisation adapt for the Italian market, expressing quality and financial security. AVIVA Italia’s company profile and complete range of products and services, their ethical code, presentation of their brand identity and logo values have been gathered together in an easily revisable and highly adjustable card ring binder, exclusively reserved for their agents and brokers.
