Wind

 

Background

Originally founded in 1999, Wind Telecomunicazioni S.p.A. is the fastest European start-up and  the first Italian company to provide home and mobile phone lines as well as broadband internet. The company have brought innovations to the Italian service industry that have enabled them to reach new market standards by integrating telephone services, internet evolution, global response to the communication needs of companies and individuals. The company works under its brands based on the type of offer: Wind is the third biggest mobile phone line dealer in Italy with 17.9 million customers; Infostrada is the main alternative home phone line and broadband provider on the market with 1.96 million customers in direct access and 1.56 million broadband customers; Libero is Italy’s leading internet portal and among the top Italian Internet Service Providers; ITnet provides specific internet services and content for businesses. 

 

Challenge

To place the company’s activities on the market, strengthening the image of the Wind, Infostrada and Libero brands through ongoing strategic and graphic design consultancy and support in all below the line marketing sectors, including corporate communications, institutional trade and consumer communications, brand identity and packaging design, communications for special activities and events as well as POP materials. 

 

Solution

Angelini Design has provided Wind Telecomunicazioni S.p.A. and its brands Wind, Infostrada and Libero with an all-inclusive strategic consultancy and graphic design service in the different below the line marketing sectors. Over the last 10 years, the company has continuously developed corporate communications for projects, transactions and deals, trade and consumer promotion, brand identity and packaging design, communications for business operations and special events, environmental graphics and POP materials. 

 

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