Heritage – FCA’s department dedicated to enhancing and promoting the historical legacy of the Alfa Romeo, Fiat, Lancia and Abarth brands – is an important presence at two of the main classic car events in the world, Automotoretrò in Turin and Rétromobile in Paris.
For both events, FCA Heritage has once again entrusted Angelini Design with designing its dedicated booth – celebrating Abarth’s 70th anniversary this year. The space showcases valuable classic cars that highlight and pay homage to the synergies between the “House of the Scorpion” and the other Italian brands that are part of the Group today.
Angelini Design’s communication concept merges Heritage’s classic elegance and Abarth’s bold and dynamic spirit. The history of the brand founded by Carlo Abarth in 1949 comes to life through black-and-white photographs and statements on streamlined, high-impact panels. A custom font was created to emphasize the energetic personality of the Abarth brand, which over time has become a synonym of performance and customization for high technical and aesthetic value.
For the two events in Turin and in Paris, Angelini Design also produced the fourth issue of the Heritage tabloid, a nimble and effective communication tool that is perfect to showcase the cars for sale as well as present Heritage’s initiatives more in depth.
Video Credit: FCA Heritage.