40 years after the presentation of the 308 GTB, Ferrari opens a new chapter in the history of its 8-cylinder models with the new 488 GTB. Angelini Design created and developed the car’s communication concept, putting together a monograph for the launch of the new two-seater sports vehicle, available in all Ferrari dealerships worldwide.
To Ferrari a catalog is not just advertising material, it’s intended as an actual book in which an automobile is presented minutely, underlining every single detail: it’s the primary publication that tells the story of a car.
For this reason Angelini Design oversaw every aspect of the project: the creative concept, graphical format, the subject index, photographic art direction, location and shoot as well as more practical and executive aspects, such as the structure and materials. The photographs were taken by Roberto Carrer and post-production was handled by Joan Cuní.
With this project Angelini also introduces a die-cut slipcase to contain the brochure, a detail that further embellishes the volume dedicated to the newest model to come out of the Prancing Horse stable.