Launch and strategic placement of Alteco Premium Blend

Angelini Design was entrusted with the worldwide launch and placement of Alteco Premium Blend, Lavazza’s first organic coffee, a mix of Arabic varieties from Central America and Robusta from pristine areas.

In this brand strategy operation, Angelini Design produced all the elements that define the brand’s in-store visual identity and final experience: the texture on the ceramic tableware line, the communication kit (crowners and grinder-dosers), and the setup materials supporting the Alteco brand.

To meet the client’s brief, the project was divided into two parts. First, the graphics enhanced Alteco’s original key visual, interpreting it in a common format for all materials produced with the goal of improving shops’ visibility. Second, the agency also explored the concept of copywriting, developing informative texts about the Alteco organic process, its sustainable quality, and unique combination of premium product and accessible price.

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