Luxottica

Valentine’s Day is celebrated with Angelini Design. That is the decision taken by Luxottica, the world’s number one eyewear manufacturer, which chose to develop an important visibility operation in more than 300 retail stores in Italy together with Angelini Design. The brands are Ralph Lauren and Polo Ralph Lauren, which contracted Luxottica to manufacture and market their eyewear lines. The creative concept is simple though intriguing. The love box is a paper box covered with a paper that simulates the surface of wood. It is closed by a red satin ribbon and a wax seal. It contains a pair of glasses wrapped in a sheet of tissue-paper, an envelope and a card. It is entirely custom-made and packaged at the moment of purchase. Celebrate love is the slogan, and it suggests a special gift for the most special person on the most special day of the year in just two words.

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