Acciai Speciali Terni’s booth for Stainless Steel World 2017

Once again in 2017, Acciai Speciali Terni took part in Maastricht’s Stainless Steel World with an exhibition space designed by Angelini Design. The partnership between the creative agency and the leader in stainless steel manufacturing thus strengthened, with this further step in visual identity development.

The booth’s living space maintained the diagonal lines introduced in 2016 but further developed the concept, literally taking it to the next level with a two-story structure that optimized the 48-sqm footprint. The booth included a welcome desk, a lounge, an information point as well as private rooms for business meetings or simply taking a break – all with the added bonus of an Italian-quality catering service.

Once again, Angelini Design blended the transparency of glass, an ideal rationality in space definition, an essential rigor in surfaces, and the pureness of white – which dominated the booth and conveyed a sense of modernity and technology.

Both inside and outside the perimeter, a new video by Angelini Design was projected on large video walls to showcase the variety of grades and finishes offered by Acciai Speciali Terni to its clients in the top fields it focuses on: automotive, consumer goods and industrial uses.

From April 16th to April 20th 2018, Acciai Speciali Terni will be at Düsseldorf’s Tube, the most important event in the world for tube manufacturers and suppliers.