Angelini Design coordinates the ATL media planning for FIGC

Angelini Design’s partnership with FIGC has “crossed the line” – from BTL to a cross-media role on all the Federation’s ATL media planning. It is a massive endeavor with huge visibility, including the storytelling and promotion of the Italian football system from major daily newspapers to urban billboards to online communication.

Starting in September 2017, Angelini Design has been entrusted with the main goal of communicating and promoting the Italian national football team’s matches, ranging from the youngest junior levels to men’s and women’s senior teams. For each category, the agency has defined a specific communication format and planned for a specific art direction.
In these first few months of the collaboration, the agency has focused mostly on three projects:
• Visual communication for Vivo Azzurro, a division of the FIGC press office which promotes ticket sales in specific cities throughout the season. Angelini created the visual of a match, with players in the historical frame of the city being promoted (posters, roll-ups, bus advertising and billboards).
• Celebrating the 70th anniversary of the Youth and School Sector. With illustrations that evoke the sport’s basic graphic elements, Angelini expressed the essence of youth football, from “pulcini” to teens.
• Designing a new communication campaign for the Football Museum, to showcase the museum’s uniqueness as it nears its 60th anniversary. Advertising focuses on an “epic” image of the vintage football boots worn by the biggest heroes in the history of Italian football.

On top of its role as strategic consultant in communication, branding and art direction, Angelini is also taking on the coordination of communication in all of FIGC’s various branches. All with the ambitious mission to relaunch the FIGC’s image and to engage fans, creating a real sense of community between supporters, players and a broader audience.