For the first anniversary from the launch of the Lancia Y Eco Chic, Angelini Design will report on Lancia.it daily updates on a 1,500 km journey around Europe – a quest to discover the newest design destinations, and a truly Eco Chic tour, powered by 100% natural gas.
Eco Style and Go! is an itinerant project set to reveal all the benefits of a city car in terms of fuel consumption, emissions, and lifestyle. Lancia has selected two journalists to write a unique travelogue about both their vehicle’s reduced footprint, and their design and lifestyle experience on the road.
The trip will go from Milan to Amsterdam via Basel, Paris, and Antwerp: Angelini Design will lay down the road map and give destination tips, parlaying the experience gained with LanciatrendVisions. The outcome will be an original story told through images and videos, published daily on Lancia.it and LanciaTrendVisions.com. A chance to talk about a product in an innovative language, and to promote its unique ability to combine an elegant lifestyle with the financial and ecological advantages of a natural gas engine.
Angelini Design is also entrusted with defining the project’s headline and key visual, characterized by a contemporary graphic treatment based on shades of green, and inspired by the LanciaTrendVisions code of expression.