With FCA Heritage’s debut, the Fiat, Alfa Romeo, Lancia and Abarth Classiche brands are united for the first time on a single platform, to preserve the invaluable heritage of these icons – some mirror of society’s evolution, others a symbol of exclusive luxury and legendary sporting achievements. A new department within FCA now offers Certificates of Origin, certificates of authenticity, technical appraisals and restoration services that bring models back to their original perfection.
Angelini Design was entrusted with defining the FCA Heritage brand’s new identity and with “styling” the huge exhibition space set up for the two car shows of the debut, bringing to life the new graphic format for the first time. The visitor experience at the booth echoes a 1950s garage with objects and tools reminiscent of the era’s mechanical workshops, and was designed to highlight the new brand, the specific features of each Classiche brand, and the unique selection of cars on display. Key visuals and all the elements in the showcase were pinpointed thanks to a strong art direction and a careful selection of images from Fiat’s historical archives.
Fiat Chrysler Automobiles launched its Heritage project in February 2017 with two outstanding events on the classic car scene: the 35th edition of Automotoretrò (Turin’s International Classic Car Show) and the 2017 Retromobile Paris.