Fiat – Panda

After having admired her at the International Motor Show in Frankfurt, finally the time has come for a road test online, and for it the new Fiat Panda chooses an original product site with which to show her new silhouette and skills. Having recently gone live, www.fiatpanda.it is a mix of scenography inspired by paintings of the 900s, 60s-style graphics and contemporary street art. An excellent example of a modern collage signed by Angelini Design, expressing the union between Panda’s utility and personality. Navigating the site is a surprising experience thanks to the look and distinctive language dedicated to all Panda lovers and not only: www.fiatpanda.it accompanies enthusiasts in the discovery of a new Italian minivan through a menu that each time reveals a different scenography in which the new Panda profile is revealed in all its functionality and substance. Vivid colors, robust shapes and irrational compositions compose elementary yet genius backdrops that reflect Panda’s design: simple yet curated in every detail. The innovative configurator allows you to customize your Panda and find it in different environments in different times of day. Panda is for everyone: more Pop, more Easy or more Lounge? The direct interaction with the user answers all needs of comfort and security through this surreal experience. At the end of the journey there’s a surprise, that will capture the moment forever. So Panda makes way for her grand debut as the new generation “simply (a)more”.

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