FIGC and Angelini Design, an alliance for new beginnings

Angelini Design is the new communication, branding and art direction strategic consultant for FIGC, the second association football federation in the world in terms of victories. The collaboration has begun with the concept and organization of the event in which the new FIGC logo was unveiled – replacing the one used since 2007 – at MAXXI in Rome.

From now on, Angelini Design will support FIGC with:
• promoting calls for tender,
• internal communication activities,
• external communication activities,
• consultancy on promotional activities for youth and school targets,
• consultancy on the communication format of the Football Museum and Federal Technical Center in Coverciano,
• interior setups (offices and federal spaces, Coverciano Technical Center and Football Museum).

With the launch of the new logo, Angelini Design was immediately involved in the design strategy for the new FIGC corporate identity and in the various rebranding activities connected to it. The event – extensively covered by media – was held at Rome’s Contemporary Art Museum MAXXI: an iconic location selected to tie in with the Federation’s goal to communicate a great new beginning, a contemporary image, as well as a grand history of victories.

Angelini Design was entrusted with every aspect of the event: graphic mood, setup, invitation, visitor journey with the trophies won by Italy’s national team and other precious memorabilia kept at the Coverciano Football Museum, showcases on freestanding totems, and a video presenting the evolution of the federal logo over the years.

The event was conceived to be an experience based on light. Using technologies with high visual impact, the logo was illuminated and showcased both inside and outside MAXXI with projections.

While organizing the event, Angelini Design also worked on creating the handbook for the new FIGC logo – a modern coat of arms with graphic elements from the past, and a symbolic first puzzle piece of Italian football’s new beginning.