Heritage is Fiat Chrysler Automobiles’ department dedicated to preserving and promoting the history of the Alfa Romeo, Fiat, Lancia and Abarth brands.
In the entrance hall of the prestigious FCA headquarters in Mirafiori, Turin, Heritage presented its activities by showcasing a selection of classic car models from its collection, creating a powerful opportunity for contact and visibility in the spaces of the historical Turin offices.
The agency designed a series of panels to provide the cars with a backdrop that could mix classic and contemporary aesthetics, conveying the department’s mission and values with the power of emotions.
A special focus was dedicated to Reloaded by Creators, the service through which Heritage restores and sells vehicles that have made the history of the Italian automotive industry.
Four vertical banners presented the history and features of the cars put on display: an Alfa Romeo SZ, a Fiat 124 Sport Spider, a Lancia Aprilia and an Autobianchi A112 Abarth. One banner was installed at the inner staircase leading to the hall, to present the Heritage project and the services it offers FCA historical car owners.
For the occasion, visitors were also given complimentary copies of Heritage’s company profile and of the first issue of its magazine.
This year, the agency will continue to support Heritage during the most important events in the world dedicated to classic cars.