Maserati – Editorial design project

For the launch of the new Quattroporte, the luxury grand tourer that joins the comfort of a sedan to the pure driving pleasure of a sports car, Maserati publishes an editorial design project composed of two parts. Entirely curated by Angelini Design, the work entrusts the presentation of the car to a leaflet teaser, that guides the reader through the novelties and characteristics of the vehicle through accurate photographic studio shots, followed by a product brochure, that reveals in its entirety the spirit of this sedan that is an ambassador to the philosophy of the Trident brand. Together they compose a narrative through the use of colored images of the car and elegant landscapes in black and white: a trip through the precious and entirely Italian roots of the flagship model from Modena now in its sixth generation.

Adapted for the national and International market, the leaflet and brochure present a new graphic format (both on the cover and inside), stylistic rigor and efficient copywriting, reflecting the renewal of the historic automobile company from Modena.