Simply has launched its own line of baby care products and Angelini Design has created the packaging system for the whole assortment: diapers, sun creams, hygienic wipes, nasal solutions and cotton buds.
The creative concept is based on the carefree simplicity of childhood, which inspired the design with naif illustrations and bright colors. The line is conceived for infants, as is underlined by the logo that reproduces the shape of a crib mobile, one of the most common cradle toys, and the gestural font with a childish stroke.
The images of kids of different ages, positioned in the central part of the packs, contribute in giving a sense of tenderness that aims at touching the sensitivity of neo mothers. The result is a packaging line with a warm and reassuring look, which is immediately recognizable on the shelf.