Peugeot – 308

Peugeot 308 is Naturellement effective: naturally effective and effective by nature. On the occasion of the presentation of the new Peugeot 308 to the public, the headquarters in Avenue de la Grande-Armée in Paris was fitted out with large monumental sails adopting a creative concept that explores the theme of nature and its relationship with the automobile, visually expressing the dialogue established between the lines of the Peugeot 308 and the environment, the effect of formal cross-references and the reciprocal exchange of energy.