Naming, creative concept and new visual identity for the packaging system of the six references of the Pompadour Tisane line: Digestive function, Diuretic function, Relaxing function, Slimming function, Depurative function and Regularity function. Strategic focus on the functional benefit and photographic treatment of the ingredients on the colourful bottom to make moving the positioning in the herbal-medical field easier and to foster visibility, originality and differentiation on the point of sale.