Starbucks has launched its fall promotions in parallel with the Mooncake Festival campaign, another Angelini Design project for the American coffeehouse chain. The new creative concept is indeed an extension of Mooncake’s, yet stands out with its own visual identity.
In stores and online, all communication materials by Angelini meet two goals: they present new products made with seasonal ingredients, but also invite clients to live this time of the year celebrating relationships and sharing.
Panels, posters and banners play up the season’s typical warm hues. The visual exudes a calm and elegant atmosphere, with graphic and material elements on the background adding a reassuring and enveloping note to the layout. The photographs were shot specifically for the campaign, under the agency’s direction.
The campaign effectively interprets Starbucks’s view of the beginning of fall, as the perfect time to meet family, friends and coworkers to share feelings and ideas, enjoying all the flavors this magical season has to offer.