For the launch of Storyitalia, an online shop and magazine promoting outstanding small and medium companies of Made In Italy abroad, Angelini Design has developed the communication concept, managed the contents and handled the photo-editing of teaser site “The Unexpected Italy”, online a month ahead of the official site’s go-live.
Interpreting the pay-off of Storyitalia – “The Unexpected Made in Italy” – the editorial staff of Angelini explore the subject of an “uncharted Italy”, offering each day a short film d’auteur, accompanied by a brief interview with an influential testimonial regarding the lesser known aspects of the Bel Paese.
Creativity, talent, innovation, variety of landscapes, significant monuments, surprising cuisine. These are just some of the macro-themes of Italian excellence that are given a rereading by the videos and interviews, revealing their more secret and unusual facets. Pearls of “Italianness” presented in the form of a countdown lasting a month, stimulating and accompanying the reader along the map of an Italy that is to be discovered, up to the launch of Storytalia.com.