The Federazione Italiana Giuoco Calcio all started with soccer, and 120 years later is still all about soccer. To celebrate this important anniversary, Angelini Design created the logo that will be sewn onto the official uniform of the Azzurri for the next eight months, after which it will be included in the historical pieces kept at the Soccer Museum. To boost the event’s visibility, the agency planned a broad, national and international media campaign for the world of soccer and beyond.
The Federation aims to display the logo in the upcoming matches of the Italian national team, but also in a full schedule of celebrations: “Calcio per tutti” events in the main squares of 22 major cities in Italy, the launch of its first wine label at VinItaly, and even the presentation of a book on the 120th anniversary published by Giunti, at Turin’s International Book Fair.
The shapes of the “120” logotype are a creative synthesis of the three main geometrical shapes in soccer: the ball, the diagonals, and the cuts – in iconic light blue, of course. The standard version of the logo includes the FIGC shield, next to the full name of the Federation and the date of the anniversary.
Angelini Design’s graphic project thus goes down in the history of Italian sports, ready to support the FIGC’s new visual identity in all of its communication needs.
Photo credit: FIGC/Getty Images.