After 20 years of collaboration – starting in 1999, when Wind launched in Italy – Angelini Design welcomes the new WindTre brand by creating its new graphic format. “Molto più vicini” (“Much closer”) is the perfect slogan to convey the company’s renewal and new positioning: clients are at the very center of WindTre’s communication, which reflects the goal of breaking down any barrier between people. A mission that is more relevant than ever and has a special social value, in the difficult times Italy is experiencing since the beginning of 2020.
WindTre is convinced the most important network will always be the one between people. This concept inspired a new people-oriented format with positive, bright colors and soft, enveloping shapes. Orange has been Wind’s signature hue since its launch, but now has turned into a dynamic, living color, with a gradient that extends to warm magenta. With lines that echo the style of the new logo – which is full of movement and energetic features – the format is ready to boost the brand and adapt to a future in constant evolution.