Eni subsidiary Versalis is a major player in the international chemical industry. Pairing deep Italian roots with an increasingly global vision, the company operates in the fields of basic chemistry, plastics, rubbers and chemical products from renewable sources.
During Plast 2018, one of the industry’s most important fairs in the world, Versalis presented its new brochure collection by Angelini Design, which has been a partner to the company since 2015.
The new graphic design created by Angelini Design defines a new editorial architecture for the materials dedicated to the company’s various business units, organizing them not only by products families and applications, but also by target industries, which run across different units. This choice stemmed from the careful attention the agency paid to the brochures’ audience, which comprises the international sales network, stakeholders, institutions and company employees, who are engaged by leveraging their commitment and by promoting the identity Versalis represents on a global scale.
Angelini Design worked to bring the graphic concept down to its essence, working in a stronger family feeling between different brochures – which now share a single format but still stand out, thanks to distinctive paper solutions and printing techniques, especially on the system’s covers.