The partially transparent packaging highlights the products’ high quality inside, while overall design describes its values. “Love, cool, awesome” are the main principles on which the brand has hinged its new vision, aiming to extend its consumer base and reach a younger audience.
Considering how the visual impact of packaging and graphic communication heavily influences the decision to purchase a product, Angelini Design strategically built the entire project around distinctive illustrations and highly descriptive typography that resembles handwriting on the transparent packaging, with the goal of guiding people in picking the best bread.
