On February 1, 2023, Granoro, in collaboration with Angelini Design, will launch a nationwide cross-media campaign in Italy to promote the "Granoro Dedicato" line and its recent restyling. The 360-degree strategy for the launch, focused particularly on the Milan area, incorporates both out-of-home physical and geolocalized digital advertising to effectively achieve widespread visibility, engaging the target audience from multiple platforms and channels. A commercial video will also be aired on television during the advertisement breaks of the popular show Masterchef Italia, of which Granoro is a sponsor.
The photography art at the heart of the new campaign reinterprets the southern Italian region of Puglia and its intimate connection to Granoro pasta with a distinctly contemporary flavor.
The simplicity, elegance, and attention to detail that define Granoro shine through the campaign launch, becoming open-air art.