This is why we decided to showcase its values within the framework of a fairy tale, while also portraying them like a family photo album. The copy we wrote put a positive twist on the traditional, mysterious legends that have always been told in the Benevento area, where the company was founded. From this starting point, our journey focused on all the most remarkable moments in Dolciaria Strega’s evolution, complementing words with the images of historical advertisements and packaging, bearing testimony to a growing global success. Definitely a sweet, happy ending.
Family photos turn into a fairy tale, this is Dolciaria Strega’s Best Seller catalog
To work on the Best Seller catalog for Strega Alberti’s brand Dolciaria Strega, we dived deep into the history of a company that has reinvented itself over time, while still remaining loyal to the tradition of wholesome products made with excellent ingredients.